Edit resource "Hooked : how to build habit-forming products" Accepted
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Update Hooked: How to Build Habit-Forming Products
- Title
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- Hooked: How to Build Habit-Forming Products
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- Hooked : how to build habit-forming products
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- Book
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- Book
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- 2014
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- 2014
- Description
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- This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
- At edit time
- This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
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- https://www.worldcat.org/oclc/892563196
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- https://www.worldcat.org/oclc/892563196
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- ISBN: 9780241184837, 0241184835
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- ISBN: 9780241184837, 0241184835