Optimizing a Website for Search


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Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

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supervised by University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, ve...

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