Cost and Economics in Pricing Strategy


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How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.

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supervised by University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, w...

supervised by BCG

Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor...

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