Hooked: How to Build Habit-Forming Products
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
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In the midst of a busy project it's all too easy to forget the nuances that distinguish great product...
Product design as a verb is to create a new product to be sold by a business to its customers. A very...
A habit is a routine of behavior that is repeated regularly and tends to occur subconsciously. The Am...
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