Hooked: How to Build Habit-Forming Products


Resource | v2 | updated by jjones |
Type Book
Created 2014
Identifier ISBN: 9780241184837, 0241184835

Description

This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.

Relations

is about Product design

Product design as a verb is to create a new product to be sold by a business to its customers. A very...

fits under Mental Notes

In the midst of a busy project it's all too easy to forget the nuances that distinguish great product...

fits under Habit

A habit is a routine of behavior that is repeated regularly and tends to occur subconsciously. The Am...

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Comments 1
janarez
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7 rating 1 level 7 clarity 3 user's background

Not overly long book with clear message.
At times the examples seem superficial and deeper analysis of claims is missing.
I recommend this book for quick read if you want to build (not only) habit-forming mobile / web app. You'll get a feeling for some habit forming strategies, but don't expect too much, just conceptual hints.