Hooked: How to Build Habit-Forming Products


Resource history | v2 (current) | updated by jjones

Details

Hooked: How to Build Habit-Forming Products

| updated by jjones | Edit resource "Hooked : how to build habit-forming products"
Title
Hooked: How to Build Habit-Forming Products
Type
Book
Created
2014
Description
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
Link
https://www.worldcat.org/oclc/892563196
Identifier
ISBN: 9780241184837, 0241184835

Hooked : how to build habit-forming products

| created by janarez | Add resource "Hooked : how to build habit-forming products"
Title
Hooked : how to build habit-forming products
Type
Book
Created
2014
Description
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
Link
https://www.worldcat.org/oclc/892563196
Identifier
ISBN: 9780241184837, 0241184835

authors

This resource has no history of related authors.

resources

This resource has no history of related resources.