Branding and Customer Experience


Resource | v1 | created by coursera-bot |
Type Course
Created unavailable
Identifier unavailable

Description

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.

Relations

Currently, no topics are attached.

supervised by IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow sha...

Currently, no resources are attached.


Edit resource New resource

0.0 /10
useless alright awesome
from 0 reviews
Write comment Rate resource Tip: Rating is anonymous unless you also write a comment.
Resource level 0.0 /10
beginner intermediate advanced
Resource clarity 0.0 /10
hardly clear sometimes unclear perfectly clear
Reviewer's background 0.0 /10
none basics intermediate advanced expert
Comments 0
Currently, there aren't any comments.