Building Fintech Startups in Emerging Markets

Starting a small business in an emerging market can be very rewarding. Many of entrepreneurship opportunities in emerging markets arise out of necessity, or the drive to solve a real need or a social problem. Thus emerging markets often offer huge opportunities for disruptive innovation. Entrepreneurship has contributed to economic growth and been able to respond to social problems, helping some communities prosper. With the rise of fintech, financial solutions using technologies such as the cloud, blockchain and machine learning have by-passed or partnered with established financial institutions to serve new markets. This course takes us through the basics from “What is entrepreneurship?” to applying commonly used business planning tools, such as design thinking and business model canvas. Design thinking is a methodology that encourages startups to focus on user-centric products and services.