An Introduction to Consumer Neuroscience & Neuromarketing


Resource | v1 | created by coursera-bot |
Type Course
Created unavailable
Identifier unavailable

Description

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.

Relations

Currently, no topics are attached.

supervised by Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of t...

Currently, no resources are attached.


Edit resource New resource

0.0 /10
useless alright awesome
from 0 reviews
Write comment Rate resource Tip: Rating is anonymous unless you also write a comment.
Resource level 0.0 /10
beginner intermediate advanced
Resource clarity 0.0 /10
hardly clear sometimes unclear perfectly clear
Reviewer's background 0.0 /10
none basics intermediate advanced expert
Comments 0
Currently, there aren't any comments.