Mental Notes

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In the midst of a busy project it's all too easy to forget the nuances that distinguish great products. Mental Notes brings together 50 insights from psychology into an easy reference and brainstorming tool. Each card describes one insight into human behavior and suggests ways to apply this to the design of Web sites, Web apps, and software applications.


a tool for Product design

Product design as a verb is to create a new product to be sold by a business to its customers. A very...

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is applicable to Hooked: How to Build Habit-Forming Products

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This book introduces readers to the Hook Model, a four steps process companies use to build customer...

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is treated in Mental Notes

50 Insights from Psychology

official Get Mental Notes

52 Principles x Your Imagination