Social media marketing


Topic | v1 | created by janarez |
Description

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone.


Relations

a subtopic of Social media

Social media are interactive technologies that allow the creation or sharing/exchange of information,...


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is treated in What is Social?

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want t...

is treated in Social Media Advertising

Social media platforms are driven by digital advertising. As a result, social media advertising is af...