Chicken and egg strategy problem
Chicken and Egg strategy problems occur whenever the value proposition to two separate groups is dependent on penetration in the other. An example is an auction site like eBay, with the number of buyers driving attractiveness to sellers, and likewise the number of sellers driving attractiveness to buyers.
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How an inferior product can leverage its users to dominate a market
An inside look at 19 tactics top marketplaces have used to solve the chicken-or-egg problem and kicks...